Data Axle Thought Leadership | Latest release

Forrester names Data Axle a strong performer in B2B Intent Data Providers

The Forrester Wave™: Intent Data Providers for B2B, Q1 2025

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Thought Leadership

Report

Going beyond traditional business intent data to drive meaningful connections

How to move beyond surface-level intent signals and leverage next-generation data strategies that drive engagement and conversions.

Whitepaper

Building an AI-ready data foundation and strategy for financial services marketing

Learn how an AI-ready data foundation can help you attract and retain clients, personalize financial products, and stay ahead in a rapidly changing market. Explore key strategies for unifying data, ensuring quality, and unlocking AI-driven growth opportunities.

Whitepaper

Building an AI-ready data foundation and strategy for insurance marketing

Unlock the potential of AI technology in your advertising and marketing strategies. Discover how advanced modeling techniques and proprietary AI can give your business the competitive edge it needs.

Whitepaper

The 2025 technology trends redefining engagement

As we step into 2025, the data world is poised to redefine the way businesses operate, innovate, and connect with their audiences. This whitepaper unveils the transformative trends that will shape decision-making for advertisers, marketers, and developers.

Whitepaper

Unlocking buyer influence: Data-driven approaches to account engagement

From leveraging intent data to crafting personalized, cross-channel experiences, this whitepaper is your guide to engaging the right stakeholders at every stage of the buying journey.

Whitepaper

The ultimate blueprint for Black Friday and Cyber Monday

Optimize your Black Friday & Cyber Monday campaigns with data. Discover actionable steps, real-world success stories, and key tactics to elevate your holiday marketing efforts.

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